Context
Internet offers are usually promoted through speed, volume, and price, which can make them feel generic and easy to ignore.
Role
I led the campaign concept and visual direction, shaping a seasonal idea around a functional internet offer.
Actions
Telecom promotions typically lead with speed numbers and price. We wanted to reframe the offer as something you actually need for winter, not just another package. The concept became: what does a perfect winter require? The snowman became the entry point because its materials are immediately recognizable as winter essentials, and placing the internet package among them made it feel like it belonged in the same category. Other seasonal scenarios felt less direct. Showing the service specs clearly was also a requirement, since the pricing and data allowance were the real incentive for customers.
Deliverables
- Creative Direction
- Concept Development
- Billboard
- Print Ads
Outcome
The offer read as a winter essential, not another speed-and-price promo. The snowman framing made the seasonal hook and package specs land in one look.
