Context
Day Insurance had recently launched a new identity, which our team had also designed. The campaign needed to position the brand around being present after damage happens, not preventing accidents.
Role
Concept development, art direction, and campaign design.
Actions
We built the campaign around the billboard surface itself. Each execution made the media space look damaged by fire, earthquake, or home incidents. The original Persian line played on compensation waiting when accidents happen; in English, I framed it directly: accidents happen, and Day Insurance is there to help compensate.
Deliverables
- Campaign Concept
- Art Direction
- Outdoor Advertising
- Billboard Series
- Visual Direction
Outcome
The campaign gave the new identity strong public visibility and was recognized with the Bronze Hawk at the Festival of the Best of Iranian Advertising in 2016.
