Marketing & Sales Template System
Context
Marketing and sales teams regularly needed decks, PDFs, one-pagers, and recurring assets. Starting each request from scratch made the work slower and harder to keep consistent.
The team needed reusable structures that could support different content types while staying true to the brand system.
My part
I worked on this system with Sevada Ghazaryan, creating reusable structures for recurring marketing and sales materials.
The work included slide layouts, PDF formats, one-pager structures, table styles, image areas, content blocks, and repeatable page patterns. As the brand guidelines evolved, we also updated the templates to keep them in step with the latest visual rules.
The templates were simplified here as wireframes to show layout logic without exposing internal content.
Google Slides template system
Reusable slide layouts for recurring decks, built to keep structure consistent while content changes.
PDF template system
Reusable PDF structures for one-pagers and reports, built around clear content hierarchy and repeatable page patterns.
What changed
Recurring assets became faster to produce, easier to maintain, and more consistent across formats. Teams had a clearer starting point, and designers no longer had to rebuild the same structures from zero.